CES, Las Vegas � January 5, 2011 - At the International Consumer Electronics Show, Samsung Electronics today unveiled a new LED TV series that redefines the home entertainment experience and adds a touch of refined elegance, simplicity and luxury to any home. The new smart TVs address consumers� growing need for greater choice and control over how and when they access their content.
Samsung will be augmenting its extensive product lines by previewing at CES more than 40 new models, with screen sizes from 19-inches to 75-inches. The new TVs offer dramatically enhanced picture quality in 2D, 3D, HD and streaming content, as well as richer connected entertainment options delivered through one of the most comprehensive offering of apps and connected devices.
Samsung�s 2011 line-up combines elegant styling with a wide range of higher-end features previously exclusive to premium sets, including 3D capabilities and improved, advanced smart TV features so that people get the most out of their entertainment experience. Select models will offer Samsung�s new Smart Hub, which includes:
� Web Browser offering full web browsing right from your TV
� Samsung Apps, the world�s first HDTV-based apps store, which offers a range of paid and free apps that help people connect to their various passions � whether in sports, entertainment, information, games or social networking
� Search All, to make it easier to search for desired content on your TV and other DLNA-certified connected media storage devices, networked PC and mobile devices, and Internet and video-on-demand services
� Your Movie, which delivers recommendations based on a user�s viewing history
Samsung will also expand the number of 3D TV models available in 2011 so more people can enjoy 3D home entertainment at affordable prices. Consumers will be able to choose from a wide range of TVs to suit any home and lifestyle needs. Several TVs sport new innovative, ultra-thin TV bezels that give consumers a more immersive viewing experience. The new bezels are the result of extensive design research, Samsung�s proprietary new panel technology and innovative signal processing technology.
As the pioneer in 3D home entertainment, Samsung realised that consumers are increasingly choosing larger TV screens to fully experience immersive 3D entertainment, and today also previewed a 75-inch LED TV.
The latest TV lineup will be on display at Samsung�s booth #12006 in the Central Hall at the International Consumer Electronics Show, which will be held at the Las Vegas Convention Center (LVCC), January 6-9, 2011. The Series 8 LED TV (D8000), a CES 2011 Innovations Design and Engineering Award winner, will also be on display in the Grand Lobby at the LVCC.
�As we enter a new era of immersive and inclusive entertainment, Samsung has redefined the visual elements that will make our TVs the centerpiece of any room,� said Sangchul Lee, Senior Vice President, Visual DisplayBusiness at Samsung Electronics. �People want to stay connected to the relationships and information that are important to them, and our latest line-up reflects a vision where smarter technology virtually and physically connects users through shared moments in the comfort of their homes.�
Deep Focus on Immersive and Smart Entertainment Supported by Breakthrough Engineering and Design
As the No. 1 brand for TVs in Australia and globally, Samsung led the industry in 2010 with the launch of the world�s first 3D TV and holds over 75 percent of the 3D TV unit market share in Australia . As 3D content becomes more prevalent, the company expects more consumers to opt for 3D features in their TVs. To this end, it aims to reduce the cost of acquiring a 3D entertainment system � 3D TV, Blu-ray player, 3D glasses and content � in 2011 significantly and making 3D features available in a wider range of models.
Samsung also successfully reduced the bezel size by up to 80 percent � an engineering feat � so that the thin bezel blends in easily with the environment, almost becoming invisible to the viewer. The reduction in bezel size means consumers can enjoy a more immersive viewing experience without having to increase the physical size of their TVs, and makes using social applications like Skype and YouTube, browsing the Web, sharing content and playing games that much more inclusive.
Samsung expects 2011 to be a watershed year for connected TV. Almost all of Samsung�s new 40� and above 2011 TVs will offer smart TV features, making it even easier for viewers to engage their passions by accessing Web-delivered content on their big digital screens.
The Ultimate Entertainment Showpiece with Bespoke Design Features and True-to-Life Picture Quality
The first thing you notice about the new Series 8 LED TV (D8000) is its barely visible 5mm brushed metal bezel, a fine line that subtly frames the rich content on the screen and enhances the TV�s light form factor. The Series 8 LED TV (D8000) continues the minimalist style of the award-winning 2010 Series 8 model and uses an improved Quad Stand to ensure ultimate harmony between the TV and its environment.
With a 200Hz refresh rate, 2 millisecond motion picture response time (MPRT) and improved LED backlight scanning, this CES Innovation Award honoree offers true-to-life 2D, 3D and HD images with outstanding clarity. In addition to the Ultra Clear Panel, the TV is the first to offer Micro Dimming technologies to provide the richest, most lifelike pictures with deep blacks and pure whites.
The Series 8 LED TV (D8000) comes with Samsung�s new 3D glasses with Bluetooth connectivity and Samsung�s innovative Touch Control TV remote that can also stream TV programs to its built-in 3� LCD screen, almost like a second TV, even while a Blu-ray disc is being played on the TV.
The Series 8 LED TV (D8000) has a built-in Wi-Fi connection and many convenient ways to manage and display content through Samsung�s Smart Hub portal. The set can connect to other devices using DLNA or Samsung's patented One Foot Connection technology.
Setting Up Full 3D Becomes a Breeze With the World�s First Auto 3D Format Setup Function
The Samsung Series 7 LED TV (D7000) represents a successful balance of high technology with minimalist design aesthetics. The stunningly thin 5mm black bezel is framed by a jewel-like transparent bezel that uses Samsung's award-winning Crystal design based on dual-injection mold technology to reflect a hint of red along the crystal bezel�s edge. The Quad Stand is slimmer than the one introduced in 2010, yet its lower height manages to keep the TV stable and sturdy while maintaining an air of elegance.
Watching 3D content has never been easier � with the new Auto 3D Format Setup, the TV automatically detects the encoding format (i.e. side-by-side and top-bottom) when playing 3D content and viewers can now sit back and let their smart TV configure the content for the best viewing experience.
The Series 7 LED TV (D7000) also incorporates improved backlight scanning technology and Auto Motion Plus, Samsung�s proprietary frame interpolation algorithm, to create sharp 2D and 3D pictures and smooth frame transitions without blurring, even for video moving at top speeds; 3D picture quality is also improved as a result of Samsung�s new 3D Peak Algorithm.
With Smart Hub, the Series 7 LED TV (D7000) is the ideal media centre, complementing consumers� ever connected and mobile lifestyles.
The Ideal Value Model TV for an Immersive 3D Experience
For the consumer looking to embrace 3D entertainment without breaking the bank, the Samsung Series 6 LED TV (D6400) is the ideal 100 Hz 3D LED TV, offering stunningly clear 3D pictures with the world's best panel technology and proprietary image-improving techniques. Samsung�s unique double-rate frame transition technology � the world�s fastest � also reduces the picture frame transition time by 50 percent to enhance the viewing quality of 3D content.
The Series 6 LED TV (D6400) also offers Samsung�s narrow bezel design to deliver a more immersive 3D viewing experience. The prism-like Crystal design thin bezel has a hint of colour that is barely visible from the front, but intensifies as the viewer moves to the side to minimise distractions while watching 3D, 2D, HD or streaming content.
Samsung�s new range of LED TVs will be available in Australia from April 2011. Local pricing will be confirmed closer to launch.
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