Contrary to wide speculation, the plan does not include a price cut. Instead, Sony wants to work on relationships with third-party game publishers to improve the range ofgames available for the PS3.
�The most important thing for me at this point in time is to ensure that we have the breadth of software,� the chief executive of Sony�s video game unit, Kazuo Hirai, told the Wall Street Journal at the Tokyo Game Show industry conference.
�Price alone does not drive any product.�
Hirai said that he would improve communications with publishers, so that they will have a better idea of what Sony was planning. Publishers would also have input into Sony�s marketing strategy.
In an astounding move, Hirai also said that Sony will start marketing the PS3 as a games console, rather than as a super computer/home entertainment device. Apparently he�s realized that gamers above everything want agames console first and foremost.
This is obviously something that Sony has painfully learnt from Nintendo, which from day one has marketed its popular Wii games console, as a games console.
The president of market-research firm Enterbrain, Hirokazu Hamamura, expressed doubts about the rescue plan, explaining that he was disappointed that there was no price cut. As he pointed out, many game developers want to see more PS3 sales before they start working on newgames.
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